"Cake By The Ocean," thank God, isn't trying to say anything, but the production team does make the rookie mistake of having one or two images in your mind and writing a dumb story to justify including them. Being queer is fine and being homophobic is bad.Haters are gonna hate and I continue to shake it off as per usual.The snake thing doesn't even bother me anymore, which is why I mention it in the lyrics and visually to show you how over it I am.See, for instance, Taylor Swift's "You Need to Calm Down," a music video that attempts to convey the following messages: Regardless of whether my suspicion is true, Josh and Zach did a fine job with what they were given, which seems to be a whole bunch of nonsense concepts and the need to include as much blatant product placement as possible.Ĭramming in too many ideas is a great way to blow your budget on a mess of a music video. (Note, however, that they aren't responsible for any of the big-budget Jonas Brothers or Demi Lovato videos.) My guess is that Josh and Zach were up-and-coming director dudes in LA who became friends with the Jonases. ![]() The bulk of their early career is JoBro-adjacent work, with music videos, tour footage, and promotional spots Nick, Joe, and their frequent collaborator Demi Lovato. I don't want to disparage Black Coffee, who seem like actual professionals, but, as with Gigi, I have some questions about how they got the gig. Rimmey said that Gigi's "connections within the modeling industry helped bring a lot of talent out to be in the video," while the video's DP said that they had a meeting with Joe and Gigi to riff on some ideas, and "it definitely wouldn’t have been the same without her input." In the only interview I could find on the subject, they validated my suspicions about Gigi's involvement. "All signs are pointing to one swoon-worthy conclusion: Gigi Hadid and Joe Jonas are like way in love.") But it was actually directed by "Gigi Hadid and Black Coffee." Some digging revealed that Black Coffee is the name of a directing duo comprised of Josh Rimmey and Zach Williams and their associated production team, blackcoff.ee. ("You NEED to Watch the Music Video Gigi Hadid Directed for BF Joe Jonas's Band DNCE," gushed the Seventeen article about it. Most coverage of the video's release names Gigi as the director without much examination. I can't confirm the extent of Gigi's involvement, probably because the marketing ploy worked. Sometimes being in a relationship means having to say "Babe, that's such a good idea, but maybe for the next video." She probably thought it would be so random to have girls in bikinis throwing handfuls of cake at him. I'm sure Gigi Hadid followed the Fat Jewish, the professional joke-stealer reviled by comedians and writers, and found him hilarious. “She’s always had a high creative eye so she came up with concept and we rolled with it,” Joe said of Gigi in an interview, which I imagine is code for "Gigi rattled off a whole bunch of ideas over coffee one morning and we realized we'd get more press if we listed her as a co-director." I'm not saying that hot girls can't be funny, but sometimes hot girls want to think they're funny when they should just settle for being really hot. ("I'll be Billy, you're Christie Brinkley?" "You're my Pam and I'll be your Tommy?" Pamela was known for being sexy on a beach!) ![]() Gigi was the "Naomi" to Joe's "Diddy," as mentioned in the lyrics, though I can't help but wonder if there was a more apt musician-model relationship Joe could have used as a reference. The first bad idea was probably letting Joe's then-girlfriend Gigi Hadid co-direct the thing. Realheads know that Joe is the hottest Jonas, so this message shouldn't be hard to convey.Īnd yet, this music video is a classic case of too many ideas. It was co-written with Justin Tranter, so you know it's gonna be catchy, and it was produced by Mattman & Robin, so you know it's gonna slap!Ī deep analysis of the song reveals a pretty simple premise: abandon all worries when you could be fucking Joe Jonas on a beach. But that doesn't matter, because it's a an impossibly fun party song. The lyrics, on paper, are a bit hard to parse because of the song's inherent silliness combined with that trademark Jonas clunkiness. If you aren't aware, "Cake By The Ocean" is the only successful single of Joe's side project DNCE. I had to physically restrain myself from talking about the "Cake By The Ocean" video, so I might as well make a whole post about it.īecause. Hiiii, I know I spent a lot of time talking about the Jonas Brothers earlier this week, but I'm actually not ready to stop.
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